By Laura Lierz, PTMP

I have always been drawn to technology. I remember getting excited about after-school computer club and writing code on an Apple IIe computer. One assignment was a Christmas image. I created Santa on his sleigh with his reindeer flying through the air, delivering presents. Fast-forward many years, and I am still involved in technology and love every minute of it.

We all read parking and mobility technology blogs, magazines, social media posts, etc. We attend conferences and hear the latest sales pitch. We get excited at what we see and want it—we want it bad! It all looks great, sounds simple to implement, and solves all our problems… or so it seems.

A client came to me and said they wanted to eliminate their gated solution and go gateless. He wanted a frictionless system. He saw the articles and awards from a parking conference and wanted that solution. How hard could it be?  (I know some of you are laughing at this statement.)  We met to document the new system’s functional requirements/use cases.  We interviewed parking technology solution vendors. We found the vendor that best fits the use cases. The client was excited. Contracts were signed, and the implementation process began.  The implementation of the solution is going as expected; we did not anticipate the parker’s lack of access to technology.

Transitioning to a fixed lpr solution requires the parker to use their license plate as their permit or ticket. Did I mention this is a mixed-use garage with over 10 user groups and special events (concerts, roller derby, hockey, etc.)?  As we held meetings with each group introducing the new solution and how it worked, we realized not everyone had a smartphone, a computer, or a credit card to pay for parking. Luckily, none of these were showstoppers; we installed a laptop for staff to create an account to manage their vehicles, and cash payments could be made at the pay station or exchanged for a visa card.

As parking and mobility professionals, we get so excited about the latest and greatest technology that we forget about the parker and whether they can actually use the technology installed. This implementation made me rethink my approach to my next technology project.

Laura Lierz, PTMP, is the Vice President Education & Municipal Services for Reimagined Parking. Laura can be reached at llierz@reimaginedparking.com.