By Tate Misiaszek, PTMP
When you receive a citation what is the first thing you think? For some of you reading this, you know exactly what you did wrong, for the larger majority, it is a systematic attack to ruin your day. When we are writing citations are we thinking about correcting the incorrect actions of residents and visitors to our city, or has Revenue Generation taken over the tone? Often times at the end of the week or month we are looking at our citation numbers as a revenue generator and we can’t wait to report back how well we did. This being said, there is an argument for high compliance and therefore low citation revenue… which would you prefer? The price tag on a citation weighs much more than paying the two dollar parking fees. This also adds to the stickiness of the parking operator in that private or public lot. Is this corrective action or are we kidding ourselves and we are all about the money? There is a fine line between your bottom line and correcting incorrect actions in your private or public lot, city, or jurisdiction. What do you find that outweighs one way or another at your location?
Tate Misiaszek, PTMP, is a Project Manager for LAZ Parking. You can reach Tate at TMisiaszek@lazparking.com.
