Industry News

DENVER —PRRS, a trailblazer in parking compliance technology operating via AI vision software, is excited to announce a strategic partnership with the renowned global marketing firm Cre8ion to reimagine its brand and expand its offerings. As part of this transformation, PRRS will broaden its previous strategy of being solely an enforcement company to present itself as the comprehensive software solution provider for parking operations that it is today, better reflecting the full scope of its capabilities. Known for revolutionizing parking compliance with cutting-edge AI-powered technology, PRRS is now set to redefine the parking industry by offering an integrated suite of solutions designed to streamline compliance and assist payment providers through the auto start and stop of payments, space utilization, and overall parking management. This partnership with Cre8ion will drive a new phase of growth and visibility, positioning PRRS as a leader in comprehensive, AI-driven parking solutions. “Our vision is to evolve beyond compliance and provide cities, businesses, and private operators with a complete software platform that enhances the parking experience,” said Mike Drow, CEO of PRRS. “With Cre8ion’s expertise, we will enhance our brand presence and better communicate the full range of our capabilities, ensuring we resonate with a broader audience. This collaboration will allow us to showcase the depth of our technology and the value it brings to parking operations worldwide.” PRRS will explore a potential name change as part of the brand transformation to better align with its expanded software offerings and market positioning. The company’s current brand, strongly associated with compliance, will evolve to reflect its new identity as a comprehensive provider of innovative parking solutions. The change aims to more accurately communicate PRRS’s enhanced portfolio of services, which includes AI-powered compliance, real-time data analytics, advanced enforcement, real-time occupancy, express lane, providing the widget for auto start and stop to all payment providers, and generally aligning the overall marketing message around PRRS’ true full suite of capabilities, which is an end-to-end, one-stop-shop to operate the modern parking facility. Cre8ion will be pivotal in refining PRRS’s brand strategy, crafting a new identity, and developing a marketing approach highlighting the company’s advanced software capabilities. The firm’s extensive experience in rebranding and digital transformation will be vital in reshaping PRRS’s image to appeal to municipalities, businesses, and parking operators seeking more efficient, data-driven solutions. PRRS’s expanded software platform will empower parking operators with the tools needed to optimize parking space usage, improve revenue management, and deliver an enhanced user experience. AI-driven insights will provide real-time data analytics, enabling dynamic pricing and better decision-making for urban mobility and innovative city initiatives. “We are thrilled to work with PRRS as they embark on this exciting new chapter,” said Darrell Irwin, Founder and CEO of UK-based Cre8ion. “This partnership allows us to help PRRS redefine its brand to better communicate its evolution from a parking compliance company to a full-service software provider, showcasing the impact of their innovative technology.  We believe this elevates their commitment to improving the industry now and in the future, with a focus on influencing smarter cities and impacting sustainability initiatives. These are exciting times we live in.” As cities face increasing parking congestion and traffic management challenges, PRRS’s expanded software capabilities and redefined brand will position it as a leading force in the parking technology industry. For more information on PRRS’s software solutions and brand transformation, visit www.parkingprrs.com. About Parking Revenue Recovery Services Parking Revenue Recovery Services, Inc. (PRRS) is North America’s leading Parking Compliance and Facility Monitoring technology provider. PRRS is on track to provide over 1,000 parking locations and proudly supports national, regional, and local parking operators throughout the United States. Our client owners and parking operators use our monitoring and compliance services in all properties, including commercial lots and garages, municipal facilities, college and university facilities, airports, hospitals, commercial properties, and residential buildings. PRRS creates exceptional value for its parking operator clients through increased overall customer compliance and enhanced visibility into operating activity and usage while delivering excellent customer service. We maximize the value provided to our clients through excellence, innovation, and efficiency in its compliance and monitoring services, delivered by an outstanding team of parking professionals dedicated to the highest levels of customers. About Cre8ion Cre8ion is a global marketing firm based in the UK known for its digital transformation, branding, and strategic marketing expertise. The firm works with companies across industries to redefine their brand identities, by delivering clear narratives and driving growth through innovative marketing strategies to reach audiences.

Oobeo, a subsidiary of Toledo Ticket Technologies and a pioneer in streamlined, subscription-based parking software, is thrilled to announce the launch of EnforcePlus. This innovative parking enforcement solution introduces a fully featured mobile app and software suite designed to revolutionize parking enforcement. Building on Oobeo's reputation for providing app-free, contactless payment solutions, EnforcePlus is a natural extension of the company's commitment to simplifying parking operations. Whether for valet services, gateless surface lots, or garages, Oobeo's suite of flexible products delivers powerful automation without the need for costly hardware or time-consuming management. EnforcePlus offers several innovative features specifically designed to improve parking experiences for patrons and streamline practices for parking owners and operators. Key benefits include: Accurate ALPR technology: Enhanced parking enforcement with seamless integration to existing payment systems, empowering operators to manage permits, payments, and violations from one platform. Device flexibility: Operators can use their own Android or iOS devices, or choose from provided equipment, allowing for easy scalability. Fast & secure payments: With PCI-compliant processing, regular and reliable payouts ensure parking operators receive revenue without delays. Automated dispute: Streamline and reduce conflict with an easy-to-use online dispute process, including built-in tools that minimize errors and pre-screen cases. Photographic evidence: Every license plate recognition (LPR) scan captures and records high-resolution photos uploaded to the cloud, while photographic evidence is printed directly on citations, increasing compliance rates and dispute resolution speed. Cost effective and economical implementation: Empower operators to manage parking violations, payments, and disputes with ease with no monthly fees and seamless integration capabilities. EnforcePlus also boasts advanced features such as real-time data synchronization, scalability, enhanced security, and offline capabilities, ensuring parking operations run smoothly, regardless of the environment. It future-proofs parking enforcement by embracing modern technologies that deliver unmatched performance and flexibility, making it the ideal solution for parking management companies, asset owners, and property managers. “Our goal at Oobeo is to offer cost-effective, flexible solutions that improve parking operations while adapting to our clients' unique needs," said Oobeo CEO Mitch Carter. "With EnforcePlus, we’re equipping parking operators with a modern, efficient, and secure way to enforce parking compliance, reducing operational friction and enhancing customer experience. The ability to integrate effortlessly with existing mobile and meter payment solutions means our clients can manage their entire parking ecosystem seamlessly.” This launch marks a significant step in Oobeo's mission to deliver hassle-free, efficient parking solutions that provide actionable insights and operational efficiency without additional overhead. By leveraging the powerful tools within EnforcePlus, parking operators can elevate their enforcement capabilities and optimize their operations with minimal cost. For more information on how EnforcePlus can transform your parking enforcement process, visit https://enforceplus.com/.

Melbourne, Australia – Frogparking, a global leader in smart parking solutions, is proud to announce the installation of advanced parking technology at Frankston Station in Melbourne, Australia. This installation includes two car counters, a DC gateway, a solar-powered gateway, and a K2 real-time availability sign, all part of Frogparking’s ongoing commitment to improving the commuter experience in Australia’s train stations. This new system will provide real-time parking availability information, offering critical convenience for daily commuters using Frankston Station. The technology is designed to streamline parking management, reduce congestion, and enhance overall efficiency for one of Melbourne’s busiest transport hubs. Frogparking’s partnership with Metro Trains Melbourne (MTM) continues to grow, building on several successful installations around the city. Frogparking’s proven track record in the Australian market demonstrates their ability to consistently deliver innovative solutions for high-traffic areas. “Frogparking is thrilled to continue our work with MTM by bringing our cutting-edge technology to Frankston Train Station,” said Shareena Sandbrook, CEO at Frogparking. “This installation will provide significant value to commuters by ensuring they can easily find parking, improving the overall travel experience.” The Frankston Station multi-deck car park is opening on 16 December 2024, and was delivered by the Level Crossing Removal Project, which seeks to modernize and improve public transport infrastructure across Melbourne.

Ocra announces that Ethan Glass and Nate Dunning, co-founders of Ocra, have been named to Forbes 30 Under 30 2025 in the Transportation & Mobility category. In 2019, while they were soccer teammates at Occidental College, Glass and Dunning began day-leasing spaces for parking during events at the L.A. Coliseum. Listing inventory on third-party reservation channels like SpotHero and ParkWhiz for consumers to book ahead of time boosted revenue, but managing it was labor-intensive, so they developed software to centralize rate and inventory management across multiple channels. Amid the COVID-19 pandemic, they reached out to 3000+ parking professionals to validate the fragmentation problem and ascertain product market fit. As a result of these conversation, they pivoted to turn their system into a SaaS platform for omni-channel rate and inventory management, powered by sophisticated custom APIs built and maintained by Ocra. Today, Ocra is a true agnostic partner to 50+ parking operators and asset owners and numerous demand channels including SpotHero, ParkWhiz, and more. The software is live at 600+ locations with 50+ operator partners, with $120mm in GMV and 2.9mm transactions projected to flow through it this year. Ocra CoPilot, Ocra's revenue management division, uses internal expertise and data to grow NOI for asset owners without extra labor. For one hotel partner, MCR, Ocra generated $3.4m in gross sales and $2.5m in incremental NOI in 2023. Ocra has raised $4.8 million from backers including MCR and Parker Technology. Glass and Dunning believe that facilitating the open flow of data between parking technologies is prerequisite to unlocking opportunities with industries like transportation, mobility, hospitality, and real estate that have undergone similar transformations. Ethan stated, "We are very humbled to be recognized by Forbes 30 Under 30. This is most certainly an entire team Ocra recognition and we share it with all of you that have helped shape this company. We strive to be the rising tide that raises all ships and that is a testament to the community that we have around us. Our team is grateful to Forbes for the recognition and we are only just getting started." Click to read more from this Ocra story as well as some insights into their executive mindsets.

Los Angeles, CA – ParkHelp, a global leader in intelligent parking solutions, today announced the launch of its Tariff Protection Plan (TPP), a forward-looking initiative to secure pricing for clients planning parking technology infrastructure projects in 2025 and 2026. The TPP provides cost certainty to parking owners by shielding them from potential dramatic cost increases caused by the implementation of tariffs on equipment built outside the United States. It has been reported that President-elect Trump has announced his intention to impose tariffs between 10% and as high as 60% as soon as January 26th, 2025. “The parking industry is technology-driven, and the imposition of these tariffs could have far-reaching consequences not just for parking owners, but for the industry itself,” said Colin Knell, President USA of ParkHelp Technologies. “The Tariff Protection Plan is a demonstration of ParkHelp’s dedication to our long-term partnerships with our customers. We are committed to their long-term success, and the TPP is designed to keep their smart parking projects moving forward while protecting them from cost increases that could undermine those projects.” By enrolling in the TPP, ParkHelp customers and prospective customers can lock in 2024 pricing for projects that are delivered in 2025 and 2026. The Tariff Protection Plan is designed to incentivize parking owners to future-proof their parking technology investments by mitigating the uncertainties they face in an evolving economic landscape. By locking in prices early, owners can gain financial predictability, enabling more effective strategic planning and ensuring that their projects remain on track and within budget. “For parking owners who are worried that their projects may be at risk, the TPP could be the answer to keeping those projects on track,” said Knell. “Owners don’t need to already be a ParkHelp customer to benefit from the TPP. Even if their projects are in the final stages of planning, we can work with owners to complete their smart parking projects on time and on budget.” To learn more about the Tariff Protection Plan, contact ParkHelp at https://www.parkhelp.com/contact/. About ParkHelp Technologies ParkHelp is one of the world’s leading providers of smart parking solutions, offering a range of innovative products designed to optimize parking management, improve the user experience, promote sustainable urban mobility, and help parking owners generate more revenue. The company manufactures, sells, and services advanced parking guidance systems (PGS), digital guidance signage, license plate recognition (LPR) cameras, and integrated software solutions tailored for diverse environments, including commercial complexes, shopping malls, hospitals, corporate campuses, airports, and municipalities. ParkHelp can be found online at www.parkhelp.com.

Calabasas, CA – Frogparking is thrilled to announce an innovative partnership with The City of Calabasas. Frogparking, a leading provider of smart parking technology, is excited to enhance parking availability and efficiency across the city. This collaboration will introduce a multi-stage implementation of cutting-edge parking sensors, aimed at delivering real-time data and insights to optimize parking infrastructure. The first stage of this partnership involves the pilot installation of 48 state-of-the-art parking sensors and gateways outside City Hall. This initial phase will serve as a testbed to gather and evaluate crucial data on parking demand, utilization, and turnover. By providing real-time updates on parking availability, the pilot aims to improve the parking experience for residents and visitors alike. "We are excited to partner with Frogparking to bring innovative parking solutions to Calabasas. This initiative will not only enhance the parking experience for our residents and visitors but also provide us with essential data to make informed decisions for the future," said Michael Klein, Community Development Director, City of Calabasas. A key aspect of this partnership is the emphasis on data collection and analysis. Frogparking's system will provide the City of Calabasas with valuable insights into parking patterns, demand, and turnover rates. This data will empower city officials to make informed business decisions, optimize parking management strategies, and improve overall urban planning. "Frogparking is proud to collaborate with the City of Calabasas on this future-focused project. Our advanced technology will provide real-time parking information, making it easier for everyone to find parking and helping the city manage its resources more effectively," said Shareena Sandbrook, Chief Executive Officer of Frogparking. About Frogparking Frogparking is a leading provider of parking management technology, offering advanced tech to optimize parking infrastructure and improve urban mobility. With a commitment to innovation, sustainability and excellence, Frogparking delivers real-time data and insights that empower cities to make informed decisions and enhance the parking experience for all users.

Frogparking is proud to announce the successful installation of a world-first, customized parking guidance system at the Frederick Douglass Greater Rochester International Airport (ROC). This pioneering system, designed specifically to meet the unique needs of the airport, is set to transform the parking experience for travelers. The Rochester Airport installation includes 1,323 parking spaces equipped with parking guidance technology and an integrated dynamic wayfinding signage package. This advanced system will assist the airport in efficiently guiding drivers to available spaces within its multi-level parking structures, which has been strategically divided into three sections. The implementation of this technology promises to deliver all the standard benefits of a guidance and wayfinding package, including improved utilization, reduced time to park, and decreased cruising within the structure. Responding to the airport's specific safety concerns, Frogparking engineered a unique form factor for its parking guidance system. To mitigate the risks posed by large bird populations nesting on flat surfaces - a significant hazard to aircraft - the system was redesigned to minimize potential nesting sites. Frogparking’s innovative solution positions the LiDAR sensor flush with the soffit and replaces the standard indicator with a sleek LED rope housed within a tube beneath the sensor assembly. This design not only ensures safety but also enhances the overall parking experience for travelers. “We are thrilled to have partnered with Frederick Douglass Greater Rochester International Airport to deliver this world-first parking guidance design,” said Shareena Sandbrook, CEO of Frogparking. “Our customized parking guidance system not only enhances the parking experience but also addresses critical safety concerns, demonstrating our commitment to innovation and customer satisfaction.” The installation at Rochester Airport marks another milestone in Frogparking's mission to revolutionize parking management through cutting-edge technology and tailored solutions. About Frogparking Frogparking is a leading provider of smart parking solutions, offering innovative technology designed to optimize parking management for cities, airports, universities, and businesses worldwide. With a focus on enhancing user experience and maximizing efficiency, Frogparking's systems are at the forefront of the parking industry.

Frogparking is proud to announce the successful installation of a world-first, customized parking guidance system at the Frederick Douglass Greater Rochester International Airport (ROC). This pioneering system, designed specifically to meet the unique needs of the airport, is set to transform the parking experience for travelers. The Rochester Airport installation includes 1,323 parking spaces equipped with parking guidance technology and an integrated dynamic wayfinding signage package. This advanced system will assist the airport in efficiently guiding drivers to available spaces within its multi-level parking structures, which has been strategically divided into three sections. The implementation of this technology promises to deliver all the standard benefits of a guidance and wayfinding package, including improved utilization, reduced time to park, and decreased cruising within the structure. Responding to the airport's specific safety concerns, Frogparking engineered a unique form factor for its parking guidance system. To mitigate the risks posed by large bird populations nesting on flat surfaces - a significant hazard to aircraft - the system was redesigned to minimize potential nesting sites. Frogparking’s innovative solution positions the LiDAR sensor flush with the soffit and replaces the standard indicator with a sleek LED rope housed within a tube beneath the sensor assembly. This design not only ensures safety but also enhances the overall parking experience for travelers. “We are thrilled to have partnered with Frederick Douglass Greater Rochester International Airport to deliver this world-first parking guidance design,” said Shareena Sandbrook, CEO of Frogparking. “Our customized parking guidance system not only enhances the parking experience but also addresses critical safety concerns, demonstrating our commitment to innovation and customer satisfaction.” The installation at Rochester Airport marks another milestone in Frogparking's mission to revolutionize parking management through cutting-edge technology and tailored solutions. About Frogparking Frogparking is a leading provider of smart parking solutions, offering innovative technology designed to optimize parking management for cities, airports, universities, and businesses worldwide. With a focus on enhancing user experience and maximizing efficiency, Frogparking's systems are at the forefront of the parking industry.

Anchorage, AK – EasyPark is excited to announce a new ordinance to improve parking accessibility for individuals with disabilities. Starting December 1, 2024, the ordinance introduces key changes to make Anchorage more inclusive: Free Mobility Parking Permits: Mobility parking permits will now be issued free of charge to qualified individuals, eliminating financial barriers for those in need. Free Street Meter Parking: Individuals with a state-issued disability placard or license plate with parking privileges can park at any street meter for free, with the same benefit of a more extended stay at handicapped designated on-street spaces. Increased Fines for Violations: Fines for unauthorized use of handicapped parking meter spaces will be significantly raised to deter misuse and ensure compliance. “These changes are designed to enhance mobility and accessibility in downtown Anchorage,” said Jeff Read, Parking Director of EasyPark. “By removing costs and ensuring proper enforcement, we’re making Anchorage a city that supports everyone.” EasyPark remains committed to fostering fairness and inclusivity in Anchorage’s parking system, ensuring equitable access for all residents and visitors to the city. About EasyPark EasyPark is your trusted partner for innovative parking mobility services within the Municipality of Anchorage. Operated by the Anchorage Community Development Authority (ACDA), EasyPark provides the "Right Space, Right Place" for downtown Anchorage residents, businesses, and visitors. As a self-funded public corporate authority, ACDA operates independently and does not use taxpayer dollars. This allows EasyPark to manage and maintain over 6,000 parking spaces while reinvesting its resources into creating a more accessible, vibrant, and efficient parking ecosystem. With a focus on convenience, innovation, and community development, EasyPark is committed to delivering seamless parking solutions that enhance mobility and support the growth of Anchorage’s urban center.

LOUISVILLE, TN – The Car Park, a nationwide provider of comprehensive parking solutions in over 500 locations throughout the United States, has named Ben Wesley, CAPP, as Regional Vice President. He will play a pivotal role in developing new markets and delivering client-centric solutions with a proven track record of success. Mr. Wesley will provide strategic guidance, mentorship, and development to leaders and teams throughout Georgia, Kansas, Kentucky, Tennessee, and Wisconsin. Mr. Wesley has a strong background in parking management, including overseeing business development, operational teams, and program design/implementation. Most recently, he was Market President for Premium Parking Services, LLC, where he grew the Tennessee and Alabama markets to 20 accounts in two years where there were previously no existing accounts. He has also worked for SP+ Hospitality/USA Parking as Director of Parking and for Republic Parking Northwest, LLC, as General Manager. Mr. Wesley received a bachelor’s degree in business management/accounting from Champlain College. He is a Certified Administrator of Public Parking through the International Parking & Mobility Institute (IPMI). Click here for more information about The Car Park About ADK Consulting & Executive Search ADK Consulting & Executive Search is a retained consulting and search firm based in Jacksonville, Florida. Founded in 2003, the company performs Executive Searches, Management Consulting, and Organizational Development. ADK specializes in C-Suite and mid-level management positions for both private and public sector, primarily in the Transportation Industry. ADK’s team focuses on connecting great leaders to opportunities. www.adkexecutivesearch.com

Park Loyalty continues to expand in Pennsylvania with the successful deployment of Enforce Pro® in Ephrata. This fast and seamless implementation brings immediate improvements to citation productivity, accuracy, and volume while maintaining smooth operational continuity. Park Loyalty is thrilled to welcome the Borough of Ephrata to our growing Pennsylvania network! Nestled in the heart of Lancaster County, Ephrata is known for its rich history and small-town charm. With the deployment of our Enforce Pro parking enforcement platform, Ephrata is poised to modernize its parking operations and begin experiencing the benefits immediately at go-live. The implementation of Enforce Pro in Ephrata was completed in record time, and the borough is already issuing citations live. This rapid onboarding showcases the power of Park Loyalty’s turnkey solutions, designed to minimize operational disruptions and deliver immediate benefits. As Ephrata begins live enforcement, they are well-positioned to see gains in citation productivity, ticket accuracy, and enforcement volume—all with minimal downtime. Fast deployments like this aren’t just about speed; they’re about ensuring a smooth transition for municipalities of all sizes. By reducing interruptions to existing operations, Park Loyalty enables communities to adapt quickly to new systems, maintain consistent service levels, and start benefiting from advanced enforcement tools without delay. These rapid transitions are critical in communities like Ephrata, where every resource counts and operational continuity is paramount. This successful deployment was made possible by the collaborative efforts of the Ephrata parking team and our trusted partner, Butts Ticket Systems. Together, we’ve created a unified system that aligns with Ephrata’s operational goals and sets the stage for long-term success. About Park Loyalty: https://parkloyalty.com/

Los Angeles, CA - ParkHelp Technologies, a global leader in smart parking guidance and management solutions, today announced the appointment of Kathrin Dudek as Sales Manager, West Coast. A seasoned sales professional with extensive experience in sales and customer relationship management in the technology sector, Dudek will play a pivotal role in expanding ParkHelp’s presence and strengthening client relationships throughout the western United States. “ParkHelp is excited to welcome Kathrin to our team as we continue to drive innovation and provide our clients the best and most customer-friendly parking solutions,” said Colin Knell, President, USA for ParkHelp Technologies. “Kathrin’s expertise and dedication to customer success aligns perfectly with our goals, and her leadership will be invaluable as we continue to grow on the West Coast.” Kathrin Dudek brings a wealth of expertise to ParkHelp Technologies, with a background that includes more than a decade of success in technology sales. Her experience and expertise in customer engagement and strategic growth will help advance ParkHelp’s mission of providing innovative, sustainable, and data-driven parking solutions to a wide range of clients, from corporate campuses and municipalities to airports and shopping centers. As Sales Manager, Kathrin will be responsible for driving new business development, managing key accounts, and collaborating closely with ParkHelp’s marketing and operations teams to ensure that clients have a seamless experience, from implementation to ongoing support. “ParkHelp is leading the way in smart parking solutions, and I’m thrilled to be joining the company,” said Dudek. “I look forward to working with our customers up and down the West Coast to help them implement efficient, data-driven parking solutions that enhance both the user experience and the management of their parking assets.” About ParkHelp Technologies ParkHelp is one of the world’s leading providers of smart parking solutions, offering a range of innovative products designed to optimize parking management, improve the user experience, promote sustainable urban mobility, and help parking owners generate more revenue. The company manufactures, sells, and services advanced parking guidance systems (PGS), digital guidance signage, license plate recognition (LPR) cameras, and integrated software solutions tailored for diverse environments, including commercial complexes, shopping malls, hospitals, corporate campuses, airports, and municipalities. ParkHelp can be found online at www.parkhelp.com.